You’ve been hustling away at building your biz. You’re proud of the progress you’ve made, and perhaps now you’re itching to really start feeling legit! Maybe your side biz is looking more like an expensive hobby and less of a money-maker. (Sound familiar??) Today I’m sharing my top tips for up-leveling your photography game, so you can book more of those dream clients and feel like the boss babe that you are!!
1. Set up in systems (even before you think you need them)
Take it from me – you’ll wish you’d started sooner! Even if you aren’t busy in this moment, one day you will get there. Systems help you run your business quickly and consistently (so you can spend more time on the stuff you actually enjoy!!) I personally LOVE Honeybook to keep organized. I can check my workflows daily to see which clients need followed up with, send contracts and invoices with a click, and handle all my bookkeeping in one place! If you’re still managing your clients on a DIY spreadsheet (or in your head… yikes!) I highly recommend getting started with a client management system like Honeybook. I have a coupon code for 50% off for anyone wanting to give Honeybook a go!!! Here’s a link just for you!
2. Invest in yourself
There’s about a bazillion things you could be spending your hard-earned dollas on. Whether it’s gear, software, online courses, or a business coach, there’s a lot of noise in the industry screaming you NEED xyz to be successful. I’m not saying go into debt buying #allthethings, but you should definitely be investing in your craft if you want to up your game and land those higher-end clients. A wise person once told me that if you aren’t willing to invest in yourself, then why should someone else be willing to pay you?? Use your slow season to take an online course, or offer free shoots to test out some new gear and posing techniques!
3. Redefine your ideal client
I know, I know. We all dread this exercise!! You may have started your biz saying “YES” to any and every photoshoot opportunity that came your way (guilty!!) There is no shame in that game - I believe we all start somewhere. Shooting different things actually HELPS you test the waters and narrow down what it is you really enjoy photographing. Now that you’ve got some experience under your belt, it’s time to think about what events made your heart skip a beat, and which clients you’ve LOVED working with. Make a list of your top 3 clients or projects you’ve done in the past. How did they find you? What made you fall in love them? What was their budget? Once you get a grasp of your ideal client, don’t be afraid to start being more intentional about the clients you take on. When you turn away work that’s the wrong fit, it gives you more time for the right things!!
There you have it, girlbosses!!! Can’t wait to hear how these tips help you out, and don’t forget to check out my fav business tool, Honeybook!